April 24, 2023
The held its annual conference March 23-26 in Denver, Colorado, where five faculty from the Charles H. Sandage Department of Advertising and graduate students in advertising and from the Institute of Communications Research presented papers, led panel discussions, and won awards.
Sela Sar, professor of advertising and director of the Institute of Communications Research, completed his term as president of the AAA and will remain on the executive committee until March 2024.
Associate Professor Chang-Dae Ham stepped down as chair of the AAA research committee.
(Pictured at top: Professor Sela Sar, ICR doctoral student Dongchan Lee, advertising graduate student Prativa Subedi, and Associate Professor Chang-Dae Ham.)
AWARDS & HONORS
Associate Professor Chang-Dae Ham (pictured above, at right) and Ayoung Seok (advertising graduate student), along with Joonghwa Lee (University of North Dakota) and Soojung Kim (University of North Dakota), were part of a collaboration that won a 鈥淏est Article鈥� award at the conference for 鈥淎voidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses.鈥�
Chen (Crystal) Chen (ICR doctoral student, pictured above) and ICR alumni Xiaohan (Catherine) Hu (PhD 鈥�22), Xiaoyu (Zoe) Xu (PhD 鈥�22), and Regina Jihea Ahn (PhD 鈥�18) were part of collaborations that won research grants at the conference:
- Chen, Hu, Xu, 鈥淚nvestigating the Effects of Social Presence and Perceived Autonomy in Chatbot Advertising鈥�
- Ahn and Joonghwa Lee (University of North Dakota), 鈥淪ocial Influence and Its Impact on Influencers鈥� Content Strategies on Instagram: From a Nano-Influencers鈥�
In addition, Chen (Crystal) Chen and Olga Shabalina (ICR doctoral student) were awarded special travel grants from AAA.
PRESENTATIONS
Presentations by faculty and students included:
- 鈥淏ridging Research and Practice: Advertising鈥檚 Role in Promoting Sustainability,鈥� co-presented by Professor Sela Sar, among others
- 鈥淗ow Neutralization Affects Subsequent Prosocial Behaviors: The Roles of Materialism and Moral Identity,鈥� presented by WooJin Kim (ICR doctoral student) and Seo Jeong Heo (ICR doctoral student)
- 鈥淪elf-construal and Green Online Behavioral Advertising: The Moderating Role of Algorithmic Awareness and the Mediating Role of Self-esteem,鈥� presented by Dongchan Lee (ICR doctoral student) and Professor Sela Sar
- 鈥淒isentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness,鈥� co-presented by Professor Kevin Wise
- 鈥淭he Effects of Personalized Social Media Political Advertising on Attitude Formation: The Role of Personality and Political Orientation,鈥� co-presented by Assistant Professor Ewa Maslowska, among others
- 鈥淐onstructing a 鈥楳etaverse鈥� Typology based on Affordances and Psychological Processes: A Systematic Literature Review,鈥� presented by Professor Michelle Nelson, and ICR doctoral students Chen (Crystal) Chen, Yan (Anna) Liu, Jingyu Liu, Veranika Paltaratskaya, and Prativa Subedi (advertising graduate student)
- 鈥淐omputational Approaches to Advertising Research: Ongoing and Emerging Challenges and Lessons,鈥� co-presented by Assistant Professor Ewa Maslowska, among others
- 鈥淯nderstanding and Increasing Everyday Persuasion Knowledge about Political Advertising,鈥� co-presented by Professor Michelle Nelson, Kirby Cook (ICR doctoral student), Associate Professor Change-Dae Ham, and Veranika Paltaratskaya (ICR doctoral student)
- 鈥淭he Future of Dataveillance in Advertising Theory and Practice,鈥� moderated by Associate Professor Chang-Dae Ham and co-presented by Hari Sundaram (ICR doctoral student), among others
- 鈥淓xploring Screen-Ad Congruence Effects on Visual Aesthetics and Ad Likeability in Social Media,鈥� co-presented by Olga Shabalina (ICR doctoral student) and Professor Michelle Nelson
- 鈥淚s Artificial Intelligence (AI) Superior to Human?: Rethinking the Role of Agent Knowledge in Perceived Autonomy, Superordinate Intentions, and Coping Mechanism with Influencer Marketing,鈥� presented by Dongchan Lee (ICR doctoral student) and Associate Professor Chang-Dae Ham