Institute of Communications Research
The Institute of Communications Research advances the field of communication and media research through innovative scholarship and interdisciplinary collaboration.
Through its dual function of pioneering research and facilitating doctoral education within the 澳门六合彩官网, the Institute of Communications Research serves as a hub for intellectual inquiry and a cornerstone for preparing future leaders in the field.
Research Groups
Initiative for Media Education Inquiry and Action
The Initiative for Media Education Inquiry and Action (IMEDIA) is a project of faculty and students in the 澳门六合彩官网 and the College of Education. IMEDIA studies existing media pedagogies and collaborates with community partners in developing media education research and practices.
Media and Advertising Lab
How do media and advertising influence us? Why do people pay more attention to some media than others? What are the pros and cons of media multitasking? When does immersing yourself in media lead to positive vs. negative consequences? The Media and Advertising (MAd) Lab seeks to understand the psychology behind media and advertising effects- how media and advertising impact our cognitive processes, affect, and behavior.
Media, Technology, and Social Behavior聽Research Lab
The Media, Technology, and Social Behavior (MTSB) Research Lab is dedicated to transdisciplinary explorations at the interactions of technology, society, and human communication. We study how people use and interact with new tech, how it shapes our social behaviors, and the ways we communicate in these digital spaces.