Email: aimank@illinois.edu
Research Interests
Aiman鈥檚 research focuses on advertising, consumer behavior, neuromarketing, and biometrics. She applies methods such as eye-tracking, facial recognition, and GSR to study how consumers process advertising messages and make decisions.
Recent Publications and Presentations
- Paltaratskaya, V., Zhang, J., Gupta, M., Kazybayeva, A., Peterson, M., & Wise, K. (2023鈥� 2024). Visual attention, comprehension, and memory for visual metaphor in advertising. Submitted to the conference: The Association for Education in Journalism and Mass Communication (AEJMC).聽
- Kazybayeva, A., Smykova, M., & Dushchanova, M. S. (2023). Investigating consumer behavior and psychotypes in the luxury real estate market. KazUEFIT Bulletin, 2(51)聽
- Kazybayeva, A., Rakhimbekova, A., & Wise, K. (2024). Assessing educational potential of AI-generated content: Eye-tracking approach. Poster presentation at Bolashak 23.聽
- Smykova, M., Orazgalieva, E., Abuzhalitova, A., & Kazybayeva, A. (2021). A study of consumer attitudes toward university advertising: A neuromarketing approach. Bulletin of the Karaganda University, 4(104). [In Russian]聽
- Smykova, M., Kazybayeva, A., & Sokhatskaya, N. (2021). Neuromarketing studies of tourism service providers’ advertisements. Bulletin of Eurasian National University named after Gumilyov, Economics, 4. [In Russian]
Academic Roles
Aiman previously served as Dean of the School of Management at Almaty Management University (AlmaU). Before that, she was Program Leader for the Marketing educational program and Chair of the Department of Management, Marketing, and Logistics. She also founded and continues to head the Neuromarketing Laboratory at AlmaU, combining research and practice in consumer behavior studies. She has taught courses in marketing, marketing research,聽consumer behavior, and聽neuromarketing.
Currently, Aiman is a PhD student in Communication and Media at the University of Illinois Urbana-Champaign, specializing in advertising, where she also serves as a Teaching Assistant.
Awards and Honors
- Scholar of the 鈥�500 Researchers鈥� Bolashaq Program (2023)聽
- The Best Teacher of Higher Education Institutions of the Republic of Kazakhstan (2020)聽
- Member of the Presidential Personnel Reserve of the Republic of Kazakhstan