August 18, 2025
Leona Yi-Fan Su, associate professor of advertising and a faculty affiliate at the Institute of Communications Research, was selected by the for the
The ERLA allows mid-career researchers to refine their goals, make connections, and develop skills to strategically lead collaborative, multi-investigator research teams, and pursue center-level or large-scale, collaborative research funding.
Su, who was one of 15 Illinois researchers chosen for this year鈥檚 cohort, engages in a range of interdisciplinary and collaborative research projects on science and health issues.
Her key research areas include studies on social norms, humor, incivility, social media, engagement metrics, virtual assistants, big data, machine learning, brand communication, science communication, health communication, and environmental communication.
ERLA candidates are nominated by a dean, department head, or director, and evaluated by a campuswide selection committee. Factors such as their commitment to the program, future leadership potential, and how their participation will benefit their career as well as that of the Illinois research enterprise, are all considered before the final selection is made.
Throughout the Fall 2025 and Spring 2026 semesters, ERLA members will engage in reflection and personal assessment, clarify their vision and goals, and develop five-year action plans that they will present at the ERLA graduation in April 2026.
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