August 19, 2025
Faculty and graduate students from the 澳门六合彩官网 co-presented various topics of research at the 108th annual on August 7-10, 2025, in San Francisco, California.
This year鈥檚 conference theme was 鈥淟eading in Times of Momentous Change: Individual and Collective Opportunities.鈥� Presenters included faculty in the Institute of Communications Research, the Charles H. Sandage Department of Advertising, and the Department of Journalism; and graduate students in ICR鈥檚 PhD program and the MS advertising program.
The AEJMC aims to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication to achieve better professional practice and a better-informed public.
澳门六合彩官网 research presenters and presentations are listed below. (Please for complete listings and participants.)
2024-25 AEJMC Elected Standing Committee Members
Research
Publications
Scholar-to-Scholar (Poster) Refereed Research Paper Sessions
Navigating Trust and Authenticity in AI-Generated Advertising Content
鈥淓valuating Consumer Perceptions of AI-Suggested Brands: Insights from the FCB Grid Framework鈥�
Discussant
AI in Advertising: Emotional Appeals, Trust, and the New Creative Frontier
鈥淭he Influence of 鈥楢rtificial Intelligence鈥� as a Persuasive Hook and Persuasion Knowledge on Consumer Evaluations鈥�
- Louvins Pierre
- Jiayi Wang, MS Advertising student
Perceptions, Persuasion, and Authenticity in AI-Driven Advertising
鈥淏randing with AI: Investigating How General AI Attitudes Shape Consumer Perceptions and Intentions鈥�
Algorithmic Experiences
鈥淓phemeral Visibility and Real-Time Monitoring: How Algorithmic Rankings Amplify Fans鈥� Data Labor for Idols鈥� Publicity鈥�
- Anna Yan Liu, ICR doctoral student
Current News Strategies
鈥淭argeting Against Disinformation: An Experimental Test of Generic and Microtargeted Corrections in Social Media鈥�
Emerging Technology Diffusion
鈥淯sing the Technology Acceptance Model to Understand College Students鈥� Intentions to Use Mobile Applications to Change Their Behaviors鈥�
Environmental Communication
鈥淧erceptions of Climate and Diversity Advocacy in Politically Trying Times: Examining Responses to Companies That Abandon, Maintain, or Expand Csa鈥�
Media Literacy and Information Consumption
鈥淔rom Knowledge to Intentions: Testing a Model of News Literacy Behaviors鈥�
Refereed Research Paper Sessions
Histories from Inter and Intra-National Perspectives
鈥淔rom Pi帽ata Factories to the Pandemic: Latino Media Survived with Community Focus”
Advancement in Crisis Communication and CSR research
鈥淭ell Me More: Curiosity and Engagement with CSR Messaging鈥�
鈥淎I in Advertising: Collaboration, Creativity, and Consumer Perception鈥�
Moderating/Presiding
PFR Panel Sessions
鈥淯nlocking Opportunities: Networking and Mentorship for Graduate Students and EarlyCareer Scholars for your Academic Journey鈥�
Moderating/Presiding
Panelists
鈥淭he Privacy-Personalization Dilemma: Crafting Ethical Data Strategies in Advertising鈥�
Panelist
Research Panel Sessions
鈥淒eveloping Research Agendas for Advertising and Visual Communication: Insights from Professionals in an Ever-Changing Media Landscape鈥�
Panelist
鈥淗ow to Arm Your Students with Just Enough Business Skills to Cover Anything鈥�
Panelist
Teaching Panel Session
鈥淓thical Leadership and Journalism Education Amid, Well, Everything鈥�
Panelist
Commission on the Status of Women, AEJMC Council of Affiliates, and Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication, Florida International University
Workshop Session: Women Faculty Moving Forward: Pathways to Success
Panelist
AEJMC Elected Standing Committee on Research
Research Award Panel Session: James A. Tankard/AEJMC-Knudson Latin-America Prize Book Awards
Discussant
Award Panel Session: Nafziger-White-Salwen Dissertation Award
Panelist
- Cassandra L.C. Troy, runner-up
Washington Media Scholars Foundation Graduate Research Scholarship Winners
“Invisible Persuasion in LLM-Based Recommendation: How Flattery Style and Product Involvement Shape Intention to follow Recommendation and Click-to-Action via Consumer Judgment Confidence”
- Seo-Jeong Heo, ICR doctoral student
“What makes generative AI ads persuasive? Regulatory Fit Theory Application”
- Boram Cho, MS Advertising student
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