July 1, 2025 | The News-Gazette
I suspect AI will continue to be used to help political strategists in creating, testing and managing campaigns. This means we’ll probably receive even more personalized ads—I’m hopeful that we, as citizens, are able to know what is AI and what is not, and what is truthful and what is not, so we can make more informed decisions in the voting booth.
Michelle Nelson, Professor and Head of the Charles H. Sandage Department of Advertising
Ready or not, here it comes—artificial intelligence is everywhere and it’s only going to become more prevalent in the years to come, say those in the know. Michelle Nelson, professor and head of the Charles H. Sandage Department of Advertising, was one of several University of Illinois faculty who shared future predictions of AI in their area of expertise in this News-Gazette article. Nelson, who offered insights about AI and political advertising, said while artificial intelligence is used in many ways across the advertising industry, humans are still needed in the field.