Email: xiaohua8@illinois.edu
Research Interests
My primary research interests lie in persuasion and information behaviors, with a particular focus on how consumers process and respond to health-related advertising crafted with persuasive strategies.Â
Before joining ICR, I earned my MSc in Communication Science from the University of Amsterdam, where I focused on persuasive communication, and received my Bachelor of Economics from Renmin University of China.
Courses Taught
I am a Teaching Assistant for ADV 284: Consumer Insights and ADV 305: Advertising Technology and the Digital World for the Fall 2025 semester.
What Most People Don’t Know about Me
I am a huge fan of fantasy stories! I have written a total of over 100,000 words of fan fiction, with some stories still in progress.